Secured Bank was established in 1971. We are preparing to celebrate our 50th year in January 2021 by redesigning our logo, among other things.
The bank is best known for providing small consumer loans and personal savings accounts. Our clients say we are reliable and accommodating. We value our dependability and trustworthiness and focus on providing personalized customer service. Our low loan interest rates, the establishment’s stability and care for our clients are our competitive advantage.
We would like the new logo to be friendly and communicate a sense that we are improved and more efficient, especially in servicing our best product: loans.
Customers like that we are helpful and transparent. While our competitors are fast providing digital services, we would like to focus first on providing other types of loans to better serve our client’s needs. We assist our clients in managing there small-business and personal finances by giving good advice.
Our new logo would convey a sense of our integrity, reliability and stability.
The logo ought to spell “Secured Bank” but it should be easy to drop “Bank”. It also needs to have a smaller print line that says “A rural bank” but which can also be omitted on occasion. Another line may also indicate “Established in 1971” or say “Secured 50” or “Secured Bank 50 years”.
We do not have a defined green color yet but we’re considering Pantone 2411U, 2465U, 2266U, 2427U, 2278U but we also like Pantone’s Emerald, Forest Green, Hunter Green, Grass Green and Greenery.
The logo would be more youthful than mature, somewhat playful but sophisticated, neither abstract nor literal, more modern than traditional, more corporate than friendly (only to convey a sense of seriousness). We are a bank and we need to show a stable personality.
We like the fonts Arial, Calibri, Rockwell and Monotype, although we’re open to suggestion.
A single color would do well so that we can switch easily into black and white printing; we expect to be printing mostly in low-resolution formats. However, our logo will go on our social media sites, our t-shirts, our banners, our signages, and will be worn by our mascot.