South Perth physiotherapy has been established for over 30 years. It
has a very loyal clientele of older clients. We have recently taken
over ownership and are keen to update our logo, etc to appeal to a
wider demographic while still maintaining our core group of loyal
clients. South Perth is quite an affluent area, and our design should
reflect this high end nature of our business.
I have attached our current logo. Generally I don't like a stylized
"running/jumping man" motif (it's been overused in physiotherapy logos
for years and feel old and cheesy), but we are certainly open to a
logo with a person. I have also attached the logo of another
physiotherapy clinic which I feel has achieved a modern, professional
take on the "active man" motif which is quite attractive.
Another potential design idea:
We also were interested to explore a design that reflected the region
and community. South Perth is most well known for the Perth Zoo and
the South Perth foreshore (a wide open park space), which has
fantastic river views and views across to the Perth CBD and skyline.
Overall I think we prefer the design to be predominantly text with a
complementary image - whether it is an abstract image, a person
performing an action (like the life ready physio logo attached) or
something that reflects the south perth area. however please be
creative and wow us with something unexpected as well :)