The output we require is a primary logo element (GDMS), and a lock-up version of that logo with the full-name of the system (Global Document Management System). The logo may be used as a stand-alone bug or icon if it’s truly Iconic; meaning that it conveys the primary themes and the purpose of the GDMS system in its design. The logo can be either purely typographic (GDMS), or have a pictorial, lettermark or emblem device (or any combination); we are open to considering all options based on the strength of the design.
What we want our logo to say about our software:
• I’m fast and different from legacy versions
• I’m approachable and inviting
• I’m effective, stable and efficient
• I’m of the same quality and usability you expect with commercial software
• I’m streamlined and efficient (not lumbering or bulky)
• I accomplish serious business, but I’m friendly and easy to use
Background: The old system was seen as intimidating, slow, un-friendly, hard to learn, and cumbersome with a confusing, complicated and cluttered interface. We need a new logo for the system that lets everyone know this is the Next Generation of GDMS. It still has the core features, reliability, security and capabilities that were the heart of the system, but it’s MUCH quicker, easier, friendlier and more efficient to use. This is not your father’s GDMS – this is the friendly, modern and quick GDMS NextGen.
Logo Style Keywords:
a. Easy / Simple
d. Sleek / streamlined/ uncluttered
Nice to Haves
1. Logo could refer to ELECTRONIC documents in some way, without seeming “old fashioned” (no books, staples, envelopes, or other “old-school” elements)
2. Could be inspired by, but not obliviously include, references to advanced technology, chemical formula, molecules (without going overboard or being obvious)
3. Include a version of the Logo that can be used as an icon for the system (looks good in a simple, small format)
4. This is version 5 of this system – “G-5” could be used as part of the logo, and we can up-version the number as the versions increase over time. (thinking references to 5th generation technologies, wireless networks, etc).
Should Not Haves
1. Throw-back, “classic” or retro styling - this is a new and improved system, and cannot look old or stodgy
2. No old-fashioned iconic elements representing documents like books, staples, envelopes, or other “old-school” elements
3. Should not focus on traditional medical icons or symbols (red-cross, Snakes and staff “Caduceus”, doctors, etc.).
4. Not be “bulky” or “solid” – This is not a like a bank, it’s like on-line banking
5. Not be “frivolous” or “cartoonish” – should look friendly and approachable, but does a serious job