Voici comment Mathiaseklof a commencé son expérience création de logo
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Qleo - The first digital law firm in your phone
Our users will be able to have video calls with lawyers, through our app. The app will also work as a “agreements signer”, where the user will be able to prepare an agreement, and send it digitally to the recipient for a digital signing.
Target audience: Everybody, but we want our brand to stand out from the crowd. Since this is a “conservative” business branch (“law”); We are looking for a way to create something new and cool instead of the old way of looking at “law”.
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Inspiration de design
As described, "law" is a conservative business, where pretty much all brands have the same old and boring look. They either use the traditional iconistics such as the gavel and/or the scale.
We want to bring something new, young and cool to the business. We love the new era of gradients- but with in mind that this logotype should emphasis on the serious point of view, that we are solving law issues and we want to look trustworthy (ofcourse).
We can see in front of us the use of the letter Q. This logotype should fit well into an app icon as much as a letterhead ofcourse.
The Q doesnt need to be in the same font as the rest of the name of the brand. E.g "Q qleo" or whatever you feel fit. But something with the Q, could be cool. We want it to be suitable on top of a white and / or black background (ofcourse). Maybe multiple colors in a "full version" of the logotype; but then also "flat" versions too which we could use on top of other flat colors that's not just black or white.