Looking for a professional feel that conveys trust and superior results, whilst also appearing affordable, but not cheap.
The logo where possible should also reflect our values:
We like the idea of a badge - probably modern looking (see the shape of Arsenal FC football (soccer) club as an example: https://cdn.images.dailystar.co.uk/…58782.jpg).
We also quite like the Geosands font as shown in the attached initial design ideas but are fully open to more ideas.
Also attached is the current logo.
We do not want the strapline in the new logo.
We are open to using the initials instead of the full name, perhaps an icon such as a badge with the full name along side it.
You will see from the sample designs that we are moving away from the hair follicles, although are open to it being incoporated in some way, and would like to see designs with follicles included.
Once we see a design we like we will also want to get the full branding sorted - fonts etc. and a guideline for our web developers. Will commission this separately. Many thanks.