Posse Liquors is a new brand for a new adult beverage company. Most likely the initial launch will be with a tequila. Other liquors may follow, e.g. vodka, bourbon etc.
Our logo should appeal to young adults - understanding the double entendre within the name - looking for that posse or entourage or mate ship feeling. They are part of a club by drinking our drink(s).
The logo should be able to be applied to the bottle, the packaging cartons, the web site.
The posse club sells associated merchandise - e.g. t-shirts, bumper stickers etc - to enhance the club mentality.
Although the target audience at first glance would appear to be mostly probably young men, women desirous of belonging to the club will also want to purchase this liquor - perhaps to enhance their whims on a night out. So - it should appeal to young adults, in general.
Understand that posse is also a term that belongs to the "wild west".
Although not part of this brief, we may be looking for a unique bottle shape to accompany the logo in the near future.
The industry is both food and beverage and bar/nightclub.