We're a new payment card startup that provides high-school students, college students, recent graduates, and their families with payment solutions that work in concert with our evolving and changing lives. At the core of our product we offer every user a checking and savings account, and our mission is to create a healthy relationship with their finances.
We want something that is clean, simple, but with a little "edge".
This might be a challenge (but you're up for it :-) ) the logo should be simple in the tradition of the Simple.com logo or the Asana.com logo, but the logo shouldn't feel out of place if placed within a Miss Chelove or Maspaz mural, or even in an Undefeated collaboration. But, not so street that parents couldn't relate to the brand.
Since we offer debit cards we'd most likely use the physical debit card to appeal to various aged audiences. For example, we might collaborate with a popular street artist to design the physical card and let our users select the "style" of card that fits their personality. Parents might pick a more conservative card design; so the logo and color palette needs to work for a range of ages, and artistic juxtapositions.
Also, if you can put the logo on a "normal" background, and also on a debit card that would help us visualize the concept better.
We would also like suggestions on the color palette. Feel free to use color, color is awesome!
Chelove - https://www.instagram.com/misschelove/
Maspaz - https://www.instagram.com/maspaz/
Undefeated - https://www.instagram.com/undefeatedinc/