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Nail polish, a love affair…
• She loves painting her nails and does so frequently.
• She buys a new nail polish at least once a month.
• She gets a manicure at least twice a month.
• She does her nails at home too.
• She has 25-30 different bottles of nail polish at home.
What about non-toxic nail polish?
• She’s aware that there are new, nontoxic nail polishes on out there.
• She’s tried them and has paid $10 to $20 for a bottle
Her Non-Toxic Dilemma
Even though she knows regular nail polish is harmful, she still buys regular polish.
Why? Because regular polishes have more colors, last longer and are easier to find vs. non-toxic polishes.
She has been pleasantly surprised by the quality and color of a few brands – Zoya (low-end) & Deborah Lippmann (high-end) – and has started to seek them out
Her subscription addiction…
• She loves the idea of receiving items especially curated for her once a month.
• She subscribes to at least two boxes, one of which is beauty related.
• Cosmetic subscription boxes are cool because it lets her sample new
products before buying them.
• She was one of the first people among her friends to subscribe to Birchbox.
The missing dream box
The beauty boxes she subscribes to do not always have nail polish. She would love to have a subscription box just dedicated to nail polish and nail care. AND it would be even better if the polish and treatments were non-toxic.
7True Nail Experience is the solution
• You no longer have to search for quality, non-toxic nail products.
• 7True brings a curated, non-toxic, nail experience once a month to your home.
But wait, there’s more…
• Proceeds from every purchase of
7True nail polishes go to 7 charities that 7True supports
• These charities embody what the brand stands for:
So what does this mean for her?
• 7True’s beliefs align with her social values and desire to give back to her community
• Not only is she a nail polish lover, she is a generous soul who believes in making a difference
• She supports products that not only make her look beautiful, but also make her feel beautiful too!
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We are looking for just a logo, after we find the logo we will then roll into the packaging assignment for both the product and the subscripton box
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