If it were a car it would be a: BMW X5 or X6 (Sporty, fast, luxurious, yet attainable)
If it were an animal it would be a: Lion (pack animal, king of the beast, dominant, caring but wild)
Possibly incorporate some type of skiing/mountain aspect into the design, but this would need to allow for expansion/change in the future to incorporate different sports/passions (ie, golf, cycling etc..)
The logo should be simple and last beyond Web 2.0 trends.
The graphical elements of the logo should be able to be used without a name next to it.
At the end of the contest, we would also like the winner to inform us of any font names used in the design as well as any block colours that are used.
* attached are some ideas we've played with, plus some designs we like
* note - there is the possibility of additional design work into the future if we find the right person.