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amate is a brand that curates Mexican artisanal craft and brings it over to the UK. All pieces are handmade, mostly from natural raw materials (e.g. wool, clay, natural dyes, leather, cotton). The brand is very focused on celebrating craftsmanship and the work artisans do to create amazing pieces that reflect the cultural Mexican heritage each of them holds in a modern civilisation.
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Inspiration de design
I started this project as a way to create awareness on how fast fashion has affected the real craftsmanship and the heritage of some cultures. I am also aiming to give the credit to those people behind each piece to make sure their skills and store doesn't go untold. Each piece made goes away with a bit of the person that made it. And that make it even more special than the tangible product itself.
I would like the logo to reflect the real craftsmanship and skills of the artisans as well as a little bit about the heritage we have as a civilisation, not just Mexican but all civilisations as eventually I would like to incorporate artisanal pieces from different parts of the world. I am a bit obsessed with embroidery, lace and textiles as they are a whole piece if art on their own so perhaps the logo/image could have a bit of texture to it to reflect that, but it does not have to necessarily include it. I'm very open to the own interpretation of the designers too.
I have an instagram account for reference of what sort of things the brand has: @amate.uk
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