An icon of some sort would be nice in this logo, although not necessary.
Our previous logo is attached. We have played around with the idea of using the “core” of a body somehow in a logo. Bonus points if you give reference to the lungs in the original, without making it seem like only a respiratory staffing company. Having said that, we are definitely open to artistic vision, and/or any other ways to make people understand it is a healthcare organization. We are open to concepts.
As this is a re-branding from a prior logo, we want to pay homage to the original. In particular, we want to maintain the following:
The font should be a serif font.
The colors should be the same colors as in the previous logo. (Can just sample from attached logo.
We would also like the font, while serif, to be a little more friendly/approachable than the last one. As an example, I have uploaded a logo (Best Lawyers) we found online, and another example of a font that is serif and professional, yet approachable.
Although these are just samples, they should give you the idea. I did notice these had more rounded serifs than the previous logo.
We will need a vector-based final deliverable (.eps or .ai) and both color and black/white versions, in both horizontal and vertical format. JPG and transparent PNG as well.