You can either change the already existing logo (which currently does not look very inviting, but rather spooky, see attachment "logo_big.png") or create a completely new one. It's up to you.
Of course on our webiste http://www.lookr.com. We will also use it as an icon, especially for Google+ (see google.com/+lookr)
You don't have to use all the colors mentioned above: pick the one(s) you want to work with (it can also be only 1)
FOCUS 1: BRAND VALUES
Please find attached (Attachment "Lookr_Brand_Values.png") our Brand Values which we want to have respected in the logo as well.
FOCUS 2: EMOTIONS
We want the spectator of the logo to feel at least one of the following emotions (this is very well done in the logo of FISH PARTNER):
- Desire (Wanderlust or Homesickness)
- Passion for Discovery
The absolute key goal is to make people like the Lookr website on sight so they share it and help make it popular around the world among everybody (including you).
There will be added a new important navigation element soon to the website http://www.lookr.com, which will be named "Explore" and will allow the user to browse through webcam images by category.