I am opening a home daycare in a suburb of Boston. I think a lot of people are scared off by home daycares because they think they are unprofessional, unorganized, and dirty. A lot of young professionals with children have better impressions of daycare centers.
I want my daycare to appeal to parents who are looking a high quality and professional daycare for their children but may be hesitant to consider a home daycare because of their preconceived notions about home daycares.
I would like a logo that promotes this image. I'm going for cute, simple, and professional.
The name of our daycare is Little Explorers. Our curriculum will emphasize learning through exploration and discovery. I want the logo to evoke the idea of exploration.
One specific idea I had for the logo was to incorporate the image or silhouette of a young child bending over or kneeling to look at something on the ground, possibly with a magnifying glass.
However, I would also like designers to explore other ideas that evoke the idea of exploration. I am NOT committed to the child-magnifying glass idea.
We envision using the logo on a website, on flyers, on a sign in front of our house, and possibly on business cards. So we need an image that is recognizable on a sign from far away and from a few feet away when it's on a flyer. Our flyers will probably be in black and white, so I'd like the logo to look good when printed in black and white as well as in color.
I want the font to be simple, clean, and easy to read from a distance. I do not want a cutesy font that looks like sloppy "kid" handwriting, nor one with backwards letters.
I would like fewer, rather than more colors in the logo. I want colors that are pastel or maybe a little bolder than pastel, but not too bold. I do NOT want primary colors; the whole primary color obsession for young kids is a pet peeve of mine. We are going for a kid-friendly, calm, nurturing feeling that is also appealing to adults.
Please let me know up-front if your design incorporates components (images, fonts, etc.) that will cost extra money.
Let me know if you have any questions. I will try to provide feedback and responses several times a day while the contest is going.
Additional thoughts since the start of the contest:
- If designs feature children, they should be able to walk (1-5). Most of our clients' children will be toddlers or preschoolers, not newborns or infants.
- Designs shouldn't have adults or caregivers in them.