We definitely want some type of character that we can incorporate into other media.
Possible character elements:
- Dog, monkey or other animal looking snobby/uppity
- Cocktail, cigar, bow tie, lounge chair
- Travel bag/luggage, airplane, boarding pass
We understand that it's easy for characters to become "over the top" with various colors and other elements, but we'd like to keep things cleaner/simpler for this design if possible.
In our overall branding, we will balance fun (with the character) and sophistication (the nature of the business). Hopefully our logo can reflect that.
Finally, we are first and foremost targeting travelers. An airline lounge is different than a cocktail lounge, for example. This, however, isn't immediately discernible from our name. As such, we'd like our logo to reflect the travel aspect of our business.