We have a very competitive club and want a premium logo design to match the quality of the organization. The soccer families in the area are fairly sophistocated fans, and will recognize a strong logo when they see one. The winning design will have the right mix of energy and class in an inventive and unique way. Most of all, it will need to feel like an authentic club design. Designers can check out the two club websites to get a better feel for the existing identity materials:
The logo examples that have been included in this brief fall into a few different categories for your consideration.
- Arsenal, Barcelona and the Seattle Sounders are overall examples of logos that the two club boards feel are strong. The club is interested in the general shape of a shield, but will accept variations on the shield.
- The next two examples are the existing Northbrook Spartan and Glenview Titan logos (for reference).
- The Chicago Magic logo, from a competitive club in the area, was chosen to demonstrate strong use of related imagery (i.e. the chicago skyline).
- The LA Galaxy and San Diego logos were good examples of shapes that moved beyond the traditional shield, but not to a circle (which the clubs do not want to pursue).
-The National Rugby League and Juventus logos have black and gold coloring with interesting shapes and the Edge, Ravens and Houston logos all have variations of black and gold coloring (some with accents).
- The Porsche logo is a particular favorite. It has black and gold coloring with red accents (although we are looking to use navy blue and green accents - which come from existing Spartan and Genview club logos). It also features a stallion...the club likes what it symbolizes and would consider a logo design that incorporated a stallion of their own.
These logo examples are meant only to provide background for development.
The new FC-1 club does not currently have a symbol (i.e. lightning bolt) or a nickname (i.e. Spatans). In addition to exploring the use of a stallion, feel free to use some soccer or geographically relevant symbols in your design. While traditional graphical elements such as a soccer ball are appropriate for exploration, the winning design may involve creative elements that give the logo (and club) some additional identity (an Illinois map with a star signifying our location is an example - perhaps a bad one, but an example nonetheless!). Additionally, designers should feel free to explore variations on the name, FC-1, by using the number "1" or the word "one".
There is a good possibility that there will be follow-up work for the winning designer. At a minimum, the two club boards are likely to pick a winning design but want some slight modifications They may also decide to add a nickname that might altar the design spec and, therefore, require further revisions.
On behalf of the soccer families in Northbrook and Glenview, thank you for your interest in our project.