Attached there is:
"Bariatrix logo.eps" - this is the original logo for Bariatrix Nutrition. Bariatrix Nutrition on its own specialized only in weight loss food products.
"BNG-logo-comp" - this is a comp of a potential logo that has been created to convey the profession to Bariatrix Nutrition Group that now incorporates all 3 areas of the business - food products, programs/technology and nutraceuticals/supplements
"BNG website_8.21.12_layout" - this is another comp of the website that will continue to be developed for the newly formed Bariatrix Nutrition Group. The logo will be a visible part of the site and on collateral moving forward.
An important aspect to note on the website comp and in the BNG logo comp...we are visually trying to show the bringing together of these 3 brands under one umbrella. The colors that are currently used will not vary by much...for example, the color currently used for the programs and tech piece will remain green because of that company's current identity.
It is also important to stay somewhat within the current look and feel of the past logos and current logo elements that represent the other brands. The original Bariatrix Nutrition logo uses a person as a figure and each of the other brands also have a symbol to represent them. As you can see in the BNG logo comp, it also integrates a figure of a person in some way.
Overall we are not tied to this specific look, but need to keep some of the elements in place. We would like to take what we have to the next level. We consider ourselves an innovator in the field of weight management and would like a logo that conveys this.