AgenaTrader is a product made by TradeEscort.
This multi-broker trading software has the very latest technology.
AgenaTrader makes it possible for customers to organize their daily trading routine in a clear and structured way.
You can find further information about the product here:
The aim of the logo redesign is:
• to boost the recognition factor of the product AgenaTrader
• to emphasize the USPs of our product
• to increase our customers’ trust
• to lay the foundation for the subsequent CI
What should the AgenaTrader logo represent?
Taken from our internal brainstorming, we have identified the following logos as ones that, in our opinion, stand for sustainability:
Erste Bank / Windows 8 / BMW / Firefox
The following logos stand for technology:
Global Starship Alliance / Intel
The following logos stand for quality:
Apple / BMW / Logitech
The keywords innovation and uniqueness should be captured accordingly by the creator of the logo.
The logo should be simple and unique, a maximum of two colors should be used, and one of these colors must be blue. This is justified by the following research:
The logo should consist of two parts:
• the logo itself
• AgenaTrader and TradeEscort logotype – these should be independent of the logo, and should be able to be attached again whenever necessary
• the logo must be able to identify the branch at first glance, e.g. by candles from the candle chart (a suggestion for the designer’s orientation)
ErsteBank / Windows 8
In the course of the research, the developer of the logo should also analyze competing products and logos.
In the course of the brainstorming, our team has drawn up a few sketches; these ideas can be used as far as is possible or useful.
Number of suggestions:
We expect a pool of at least 10 suggestions from the designer of the logo.