TBRC is a part of Suncoast Surgical Associates. We are a group of general surgeons and TBRC specifically treats heartburn/Gastro esophageal Reflux Disease with all of the latest technologies. GERD is when there is acid coming up from the stomach burning the esophagus, and in some cases the throat and sinuses. We are the most complete GERD treatment center and offer laparoscopic, robotic, endoscopic and magnetic therapies to cure reflux. We are one of two people in all of Florida offering all of these technologies so the cutting edge nature is appropriate.
However, I want the logo to impart a soothing color palette with the concept of Medical/Professional/Balance and Wellness being imparted. Red can be used for heartburn symbolism, but I prefer the other parts of the logo to be designed in grey, brown, burgundy as the flyer that I have uploaded for Suncoast Surgical looks on the cover.
Most patients are placed on medications for life and do not know that there are cures for the problem. The competition is the "purple pill" - Nexium, etc.
The word Reflux can be used for various different problems such as bladder reflux, venous reflux and so the logo needs to clarify that we are talking about heartburn/reflux.
I want the logo geared toward 30-50 yo professionals who have health insurance.