The name for the Logo is "Sportorthopädie Zentrum" (which translates to "center for sports orthopedics". Additionally the name of the founder - Dr. Lanz - should appear in the logo as well. His name can be put below the name of the clinic / does not have to be as dominant as the "main-name" for the clinic.
Dr. Lanz is a worldwide expert when it comes to shoulder joints.
He works as a sports orthopedist in Europe and now opens his own clinic. Other orthopedists will work in his clinic as well. The clinic will focus on issues with joints but also on general orthopedics.
The target group is mostly younger, active people who want to come back after injuries.
It is important that the design suggests the professionalism of Dr. Lanz work.
The following values are most important for Dr. Lanz:
- "the sky is the limit" (regarding recovery)
- come back stronger than before
- meeting on equal terms (he doesn't act as the "out-of-touch professor" but rather like a (sports-)friend who understands your pain and wants to help you come back
Fonts: should be clear
Forms: not to filigree, not too many shapes, too many forms - needs to look good also in a small format