I am looking to sell athletic clothing and accessories. This includes: shirts, hoodies, pants, and compression wear; i'll be marketing to both men and women,
In addition, I am looking to have this include branded equipment ranging from: Jump ropes, elastic bands, braces, shoes, frisbees, kettlebells etc.
The naming convention for this brand comes from one of my favorite book excerpts and I think it represents the idea of taking charge of your life and becoming who you want to be.
You choose to go voluntarily into the fire.
The blaze might as well destroy you.
But if you survive,
every blow of the hammer will serve
to shape your being.
Every drop of water wrung from you
will temper and strengthen your soul.
~ Soul Forge by Magaret Weis
For possible slogans; i'm not glued to anything particular but I was thinking something like:
Go forge yourself