Modernist is a craft cocktail bar offering a compelling and elegant ambiance that juxtaposes classic with contemporary design, balancing the old with the new. Cocktails are expertly crafted and the menu includes a mix of classic and house cocktails, with beer & wine options.
The space concept is (elegant) industrial chic with materials primarily comprising of concrete, marble (bar top) and gold metal / brass, accented by leather (seating). In context, think concrete floor with wall art, but seating with gold metal and leather, and a marble(-like) countertop.
The atmosphere lends itself to a diverse audience; from lively post-work mixers, to first dates, to a night out with friends and the people in your life. If forced to a specific target audience, it would be the working demographic (anywhere from start-up techies to lawyers). We want the logo to capture the feel of the bar - a sophisticated feel, very approachable / welcoming and embodies "accessible," but not so much luxurious.