The name Leads Adjusting can be interpreted in many ways i.e. Lead buy example, Leads through quality, A Leader in the field etc. As we specilise in Legal Liability and Marine Claims the term Leads also has a nautical meaning. Leads are described as:
'A pair of navigation marks, used to indicate a safe passage for vessels entering a shallow or dangerous channel. Leads are separated in distance and elevation, so that when they are lined up vertically, with one behind the other, they provide a bearing. They are usually used to enter a harbour, anchorage or navigate a channel. They are often used for the approaches to anchorages instead of lateral marks'.
See : http://www.transport.wa.gov.au/imar….asp#Leads
If the design can have a subtle nautical theme that is highly desirable. Even the use of some Leads in line with the name might work. Ideally what we seek is a classy and conservative logo that has a slightly nautical feel without suggesting to clients that all we do is marine.
FYI our clients are major Australian Law Firms and Insurance Companies hence we are targeting a relatively conservative market.