Omnia (Latin for “all” or “sum of all parts”) is a high-end outdoor athletic apparel and equipment company committed to creating high performance products that don’t compromise on style. Omnia's social mission is focused on supporting individuals with so-called disabilities reach their full potential, through non-profit activism and long-term employment opportunities, and to showcasing their achievements to inspire disabled and able-bodied athletes around the world.
The outdoor athletic apparel industry is changing. As the industry continues shifting its marketing focus away from the hardcore outdoor athletes to reach consumers who value apparel and equipment that easily transitions between athletic and non-athletic environments, there is a significant opportunity for creative new entrants to compete in this $4b space.
A number of smaller players have built niches for themselves given their ability to evolve faster than the large players like the North Face, Patagonia, Arc’teryx, and the like. Examples of these new companies include “cool kids of the industry” Topo Designs and Poler.
While our products will be designed to exceed the rigorous technical specifications required by hardcore outdoor athletes, our core customers include both serious and casual athletes who appreciate style, functionality, durability, sustainability, and have a deep respect for the power of the human spirit.