Stainer avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 240 designs proposés par 63 designers freelance.
The Helmsman Project
The Helmsman Project is a charitable organisation that supports at-risk adolescents who have potential but are at risk of not fulfilling that potential by virtue of their socio-economic disadvantage.
The core program run by The Helmsman Project targets Year 9 students. It is a 13-week coaching psychology intervention with an embedded adventure education (outdoor) module.
The objective of The Helmsman Project is to increase school engagement and educational attainment by building hope, self-regulation and resilience in young people. In short, life effectiveness skills.
Our hope is that our alumni become "the helmsmen" of their lives. Hence The Helmsman Project.
The Logo needs to appeal to three distinct groups:
(1) The young people: Year 9 ... those who will be participating in the program - Want fun and adventure
(2) Parents & Educators ... those whose consent will be needed to allow the young people to apply for and join the program - want developmental outcomes and safety
(3) Corporate funding partners and foundations: ... those who fund the program - want innovation, evidenced outcomes and good governance
The logo needs to "speak" to each of these groups / needs ...
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