IMPORTANT: The company name is Fishoey Lures, with the tag line ...I'd Hit That! (the "..." is optional). Font can be capitalized or lowercase. The last three "Values" I left in the middle and invite the designer to use their imagination to lean to either side of the spectrum.
Fishoey Lures is an upstart company which creates and produces new fishing lures and products for (primarily) the largemouth bass angler. Our products are for fresh water fishing. There are other types of bass our lures will attract and our non-lure products will be universal.
The art of fishing is universal and can be enjoyed by all. Bass anglers tend to be "sport" anglers, meaning they are "catch and release" to preserve the fish and the sport. Fishing can provide food for the table, however bass anglers primarily fish for fun. They spend thousands on lures, boats, tournament entries, rods, reels and many other products related to their hobby.
-Age: 16 - 65
-Education: High School, Under Grad, Masters
-Region: Lower half of U.S.,California to Florida.
Our mission is to create lures fish (bass) would buy if they had money. Most of our target anglers have hundreds, if not thousands of lures, however only use 5-10% of what they own on a regular bases. These lures are formally known as "go to" lures, because they produce fish on a regular bases. We strive to make lures which find their way in the tackle box every time the angler hits the water.
I encourage everyone to explore other lure companies so you may steer clear and deviate from others.
Thank you and Good Luck!