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Description Business Model:
Our website http://www.emperor7.com is about young urban fatherhood which is also our targeted audience. The website will include articles about the difficulties and joy of fatherhood. The articles will be funny, sometimes sarcastic but also informative and with real value.
We will also have a shop on the site with matching funny and stylish t-shirts etc. for the kids and their fathhers. We want to establish a brand awareness for our clothes which is urban, funny but also show pride to be a young urban father.