EMPYREAN is a very unique brand, like nothing anyone has seen before.
Empyrean is also very ELEGANT, there is a sense of overwhelming QUALITY and CLASSINESS, much like the TRUMP brand (Donald Trump).
Empyrean is very MEMORABLE, anyone who sees the logo for the first time will have an everlasting first impression and will remember it forever.
Empyrean has INTEGRITY, HONOUR and CODE, people trust the brand and its people without questioning.
Empyrean emits ENERGY akin to the sun and STRENGTH to that of a mountain, POWERFUL feminine (Ocean) and masculine (Sun) energies are to be considered.
Empyrean is MODERN encapsulating today’s philosophy and way of thinking and living, whilst remaining spiritual in the personification of old world divinity.
Empyrean is the UNIVERSE and is INFINITE in every way possible.
I would like to suggest to all the designers to perform a search for the meaning of the word EMPYREAN. Then take the essence of the word to a higher plane of consciousness and blend both the physical imagery with the metaphysical imagery of the word Empyrean.
From the heart, when one thinks or says the word Empyrean, how will it make you FEEL and what will you SEE in the canvass of your mind?
Keep in mind that the ultimate intention for this logo is that of a brand much like VIRGIN (Richard Branson) and TRUMP (Donald Trump).
Whatever you do, keep it SIMPLE please :)