We are a premium sportswear brand for men and women. We focus on using the most advanced fabrics and materials combined with innovative and health-focused design for our products. Our mission is to empower the wearers with premium, advanced sportswear.
Our design approach is modern classic, simple, elegant, functional and fashionable. The garments can be worn to work out as well as to go out.
Our target audience is male and female in their 20 to 30 age group.
Urban dwellers, fashion forward, and early adapters; this audience likes to discover new trends and be the first in their circle of friends to wear new looks and brands. They also highly value the opinions of their friends and rely on word of mouth and social media to research their purchases. They are mostly professionals and pride themselves on 'nice things' to bring themselves social status.
The logo needs to be simple, modern yet memorable, sporty and elegant (only black and white, no other colors). Inspirational examples are Nike's swoosh, Adidas's three stripes, Beats' b.
The logo will be printed on garments separately with the brand name so please be mindful of its shape for garment placement (think Nike’s swoosh or Adidas’ three stripe logo with rectangular shape and not many thin lines as it is hard to print).
The logo can be our initial (‘S’ or ‘SS’) or a symbol which represents who we are and what we stand for.