Each designer should make at least two proposals:
1) Small change to logo:
only small changes (improvements) to the existing logo, i.e. it should be a similar style. You can play around with the logo form, management, letter spacing, etc. and come up with different options.
2) Bigger change:
This could be a bigger/“braver" version of the current logo. However, the logo should always reflect our core vales: Science, Technology, Oxford, Honest, True, Results, Medical - and still be recognized as the TRX2 logo (but the new one)
Attached see file of current logo + designs of other product packaging carrying the TRX2 logo - this is just for orientation.
Generally, feel free to play around with the fond types, color, elements, the comb etc. (along ther above given lines).
When presenting your designs please make
A) “just logo” versions of 1) and 2) - but with the ® (as TRX2 is a registered trademark)
B) optional: browser logo - check out or current browser bar icon (http://www.trx2.com) and adapt to yours - ( e.g. another example of browser bar icon see http://www.telegraph.co.uk/ - look at the telegraph logo and only the "T" in the browser bar icon - we will need browser bar icon version as well)
C) optional: logo on product/label simulations (so one has a feel how it looks on label; this can also be done in later stage of contest; once feedback is provided on initial logo suggestion)
Take into account how it looks when the logo stands alone as well as when it stands on the product packaging (see attachments).