This is a new business launching online and developing into physical address at a later date. It will promote artistic blog posts and articles, product reviews, tips, how to's, tutorials, as well as retail art supplies, artworks, workshops, etc.
The primary audience will be visual artists and painters will be a significant target. It needs to be inclusive for all types and mediums however.
I don't mind what case, or combination of cases the letters are, but I do like lower case.
I would like the logo to be oriented around the font rather than a separate design. The logo will need to be able to be used on various backgounds so will need to be vector based with the ability to change from black to white etc to suit the different backgrounds. It will also need to look good on business cards, t shirts, signage, social media, website etc
I like bright colours, but not fluro. It needs to incorporate the concept of 'alll things artsy' and be readable. I love watercolour, oils, and acrylic artworks so it would be good to try and incorporate 'traditional' art aspects but must have a contemporary eye catching design.
Even though I want the words to be the primary element of the design, please feel free to add elements that spill over (not constrained) by the font.
I will like logo provided preferably in AI but also eps or PS is good