This logo is for a new lifestyle/apparel brand. The target audience is dominantly male, and specifically athletes, military personnel, and individuals who like a authentic and novel classic brand similar to Nautica, Northface, Polo, and others.
The goal of this logo is to produce something that is classic, novel and has a "Regal" and "Esteemed" brand identify. A balance between a military insignia and a modern brand with a clean logo.
The logo is made to represent the idea that we all need to be warriors in life. The 3 key elements of this logo include:
-Sword (This represents the fact that every warrior needs to move forward and attack - be aggressive to get their goals)
-Shield (The shield represents that all warriors need to know when to defend, retreat and recover)
-Light( the light burst in the middle also looks like a compass, the idea is that, the light is your compass to know when to attack, and when to retreat and recover) Following the light is your guide.
I have already developed a design that is VERY CLOSE to what we want. To win this competition it is all about refinement. We want something very classy and clean that looks good with both a white or black background, and will look good on clothing, decals and other products. We predict we will be using other color variations once we verify it will look good in only black and white.
Attached are files showing 3 color variations of the logo so far and some examples of products we would like to feature. I also provided some examples of military insignia's that have a very classic and clean look (however our logo is meant to be simpler than those)