Edited to Add: Thank you all for submitting your designs. I am liking so many of them and plan to review all and send feedback. I wanted to share some additional inspiration. I've attached a new file to the brief and it is a tree with a dog (Because we are a pet friendly community and pets have proven benefits for the mental health of seniors). One direction we are considering is adding some kind of picture to our logo like a tree, heart, hands, birds, people, symbols of care and vitality, etc. So I thought this might help. I like the sample I am sending but hope to see some new ideas that incorporate a picture into our logo to help tell our brand story. The picture can be different from what this tree looks like; I'm interested in your new ideas! Thanks so much.
We are looking for a logo update and do not want a complete departure from our current design. When we designed our first logo a few years ago we wanted to convey that we are akin to the Ritz Carlton, but for Senior Living. We still do want to communicate luxury, however, what we feel is missing now in our branding is our notion of family and the unique level of connection that we foster with our residents and families. Our promise articulates this the best (We promise to love and care for your family as we do our own). Additionally, we are looking to refresh our logo to elevate the design to feel fresh and current; our current logo feels dated. We are open to exploring new colors. In addition to the full logo we would also like an emblem.
Mandatory Text to Include in the Logo:
Assisted Living Community
EDITED TO ADD: While we originally picked the gold because it looks luxurious for our branded products and signage around the assisted living communities; we struggle with using gold in the logo for digital. In digital we feel the gold just looks like a burnt mustard; which we don't like. For this reason we are very open and interested in options that do not include the gold color.
If helpful, here are the colors and fonts for our current logo:
PMS 280 BLUE
CMYK: 100 85 5 22
RGB: 1 33 105
PMS 871 GOLD
CMYK: 0 17 55 50
RGB: 132 117 78
Waters Titling Multiple Master 587 wt 700 wd
An Assisted Living Community
Adobe Jenson Multiple Master 524 wt 72 op
Once the winning design is selected we will have a future project to create the logo for our other 6 locations.