Jhatkaa is all about “shaking up” the status quo in India. We’re building a movement of Indians who join their strength as consumers, voters and citizens to put the public interest ahead of narrow corporate, sectarian and partisan agendas.
Jhatkaa is an Indian people-powered, independent, multi-issue, rapid-response advocacy organisation that uses the latest digital tools to catalyze action online and offline. We will work across a variety of progressive issues as guided by our members, such as women’s’ rights, corruption, public health and land rights. We will campaign where members’ passion meets a timely opportunity where collective action can create real change. Such opportunities range from a close parliamentary vote, to the release of a major new study, to a breaking news event or cultural moment. We will provide Indians with clear information on decisions being made and clear opportunities to unify their power and impact the outcome as the news breaks. We will organise them through the internet, mobile phones and use the media to escalate their voices. Tactics will vary widely from petitions, to calling legislators or corporate executives, to fundraising drives to air timely ads, to participating in local events such as civic trainings, rallies, voter enrolment drives, and much more. We will also encourage personal change opportunities such as reflection on communal biases in our daily lives, gender equity in our families, or our treatment of our public spaces.
Jhatkaa is inspired by a powerful organizational model that has successfully engaged tens of millions of supporters in the USA (MoveOn.org), Australia (GetUp.org.au), the UK (38Degrees.org.uk) and globally (Avaaz.org). We aim to evolve this approach for the unique Indian context, to tap the vast potential of new technologies and new ways of organizing to empower citizens of the world’s largest democracy.
PS. Jhatkaa means "shake up" or "jolt"