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Complete.insure by Shadrach Insurance Agency
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We are a major insurance agency with a vision for re-inventing the way life and Medicare insurance is transacted. This is a new brand and initiative for us! Approximately 10,000 seniors are turning age 65 every day, but preparing final arrangements and navigating the Medicare system is confusing at best and impossible to some. Many seniors ask for help but instead get an overwhelming and sometimes misleading bombardment of agents, phone calls, and junk mail. We are changing that by building technology to help seniors and their families more easily make arrangements and secure the coverage they need without the information obfuscation and complexity so many seniors currently endure. Quality service, professionalism, and integrity are hallmarks of our business, and while we work with a very traditional (usually senior) demographic, we don't believe the technologies employed should feel as old as the customers we serve. We believe in real people answering our phones, hand written thank you cards, and "we'll come to you" service, but at the same time, we aim for the seamlessness of experience and youthfulness you would expect from a modern technology company. Imagine what buying life insurance for your parents or grandparents should be like. If your grandparents want an agent at their kitchen table, we'll be there, but if they are tech savvy and want to self-serve online, we'll bring mobile responsive design, big buttons and easy to follow prompts. If they try logging in from Internet Explorer, we might just suggest the good ol' agent at the kitchen table approach ;)
De quelle industrie votre entreprise est-elle la plus proche?
Comptabilité et finance
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Inspiration de design
Our name comes from the Biblical story of Daniel (Daniel 3:26-28). Shadrach was one of the three in the book of Daniel thrown into the fire by Nebuchadnezzar who did not burn. The products we market similarly are designed to help protect families from the trials of life.
Complete.insure is our consumer facing, online brand while Shadrach Insurance Agency represents the team of agents behind Complete.insure. As such, Complete.insure and Shadrach Insurance Agency should both be separable as logos that could stand alone if decoupled. More creative / playful risk can be taken with Complete.insure since this is our consumer facing brand. Shadrach Insurance Agency should have more of that "by Shadrach Insurance Agency" enterprise feel with "Shadrach" being the name we most commonly refer to ourselves by (SIA is not a thing).
We like memorable iconography, but don't be afraid to let the iconography and font letters mingle. The logo should have as much life in monochrome as it does in color. Avoid gradients but don't be afraid of lines that bring the logo to life. Thinner lines are probably preferred to bold lines, but at the same time don't be so right-angled and aristocratic that you forget the warmth of a rounded edge. We wear dress pants and nice shirts around here, but we rarely button the top button; in the same way, make sure the iconography is dressed for success but still a little unbuttoned ;)
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