1 - Mission: Celebrating God's love through horses. Helping people find their purpose, live out their faith and make a difference in the world.
2 - What we do:
We provide online, audio, in print, and in person coaching and
encouragement to people who provide therapy, friendship, mentoring, and sometimes church with horses.
3 - Our market is mostly women from 35-65.
4 - Logo should build confidence Be inspiring/uplifting. Be inviting. Convey wisdom, grace, joy, organic connection with God through horses.
Could include Christian identity, not dominant.
Not "cowboy" or "western," not English, "equestrian,” or racing
5 - Style: Clean but not blocky or childish or flowery.
Could be sweet, but not cartoon. No angry or prancing horses.
6 - Text should be easy to read.
Logo must work in 1 color (Black).
Logo should be readable and look good small and large (outdoor banner)
People should feel proud to wear it on their shirt or hat.
7 - Logo will influence website, print, jewelry, and embroidery.
8 - Please "do not" use stock illustration
9 - Consider object other than horse head. Consider simple shapes that work when logo is small.
10 - See pdf with design samples I like