Our slogan is "Committed to Stronger Lives". It doesn't need to be incorporated, just for your information.
The design will initially be printed on our custom Olympic weight plates (weights that fit on barbells - see attached pics) and apparel. But, the logo will be universal and used where ever it fits.
The Team Powertec athletes are hardcore fitness enthusiasts/professionals, world champion competitors, and typically either very educated or successful in business. Likewise our core audience is male 45 y/o and under.
While we are popular in the bodybuilding community, we also want to appeal to the customer base who is serious about their fitness for sport or performance reasons as well. Our home gyms have the highest weight capacities vs. our competitors so strength, performance, quality, elite, intellegence are feelings we also like to convey.
I was thinking of perhaps using the Alchemic symbol for Iron, but it turns out to be the same symbol for Mars & for the Male (see attached, although 1F71E for Crocus Iron or yellow iron, may be interesting).
I also did a search for symbols of stronger lives & came up w/ the following symbols:
http://www.adinkra.org/htmls/adinkra/wawa.htm I kinda like this a lot...especially the meaning.
http://www.symbols.com/encyclopedia/10/1015.html Old archaic symbol for Iron...simple, yet can be varied due to color perhaps.
http://blog.world-mysteries.com/wp- Alchemical Symbol for strength, but may be a little abstract for a fitness co...
We can use the Chinese Character for Strength ("力") & have them transform it some way like here: http://www.memrise.com/item/3750/strength
http://en.wikipedia.org/wiki/Ankh Probably overused, so not sure if it would be representative
I found a website for old symbols of Strength in Chinese: http://www.chineseetymology.org/CharacterE