Safety First is Oman’s leading, independent, not-for-profit organisation engaged in community linked campaigning for road safety in Oman. With road based accidents being the third largest cause of fatalities in Oman, Safety First with its key founders – Hamed Al Wahaibi, international rally champion and Ali Al Habsi, English Premier League and Oman team captain footballer, along with an array of celebrity road safety ambassadors have since 2012 created a completely new range of concepts in Oman which have led to far higher awareness, interaction and behaviour modification among Omanis to become safer road users.
2013 saw the launch of a special motorsports project which served as a magnet, to attract the attention and participation by young Omanis and served as a Launchpad for 32 deserving youth. This project showcased that through experiential, immersive training; youth could be moulded into ambassadors for road safety as well as be trained with employable skill sets, thus ensuring contributors to both Omani society and economy.
Currently, Omani youth are into the motorsport activity known as ‘Drifting’. As an activity, it can be engaged in, with limited space and modifications to the vehicles. However, as this activity did not have the right spaces and training facilities in the country, up until this year, it has led to youth engaging in it at odd times on public roads without adequate monitoring and support. With this sort of sporting activity, comes the inherent danger of lack of safety equipment as well as professionally controlled environment and therefore resultant injuries and fatalities, endangering lives. Hence, in order to continue with and build upon the successful strategy of Safety First to conduct experiential, immersive, training whilst using ‘fun’ sports to change behaviour for better, to be unveiled in 2014 is the:
Oman Youth Drift Cup (logo)
The Oman Youth Drift Cup (OYDC) will be a nationally competitive cup and will consist of participants from all 10 administrative regions of Oman. Each region will have a team of at least 5 participants each. All participants, irrespective of gender, will be selected through a streamlined and transparent national selection process.
The OYDC 12-month calendar will broadly consist of both training and competitive participation, once every month, based out of Muscat. Each team will be provided with their very own modified car and gear. The vehicles will be suitably modified to ensure the highest safety standards from roll cages, to special seats and harness seat belts. Additionally, participants will be provided with fire proof clothing and more.
Safety First now seeks to create a sub-brand logo unit for this project, which is preferably compact and simple (refer American and/or Japanese drifting logos in terms of colours/styles). The OYDC logo should convey youth appeal, cool attitude, funky, movement, and can be applied across the board for marketing purposes ranging from decals on vehicles to embroidery on tee shirts to larger sized backdrops, etc. It should be able to work with a primarily Arabic audience.