We would like something you might see from the pharmaceutical companies, something scientific and authoritative.
I have attached some earlier design mockups from our in house graphic artists, while good we where not satisfied with them and want something even better!
As well as one logo from a competitor.
This logo will be used on Uniforms, Merchandise, Billboards, Websites, TV commercials, As a Retail Sign both in large format outdoors and a smaller sleeker format inside the lobby, Business cards, and anything else that can be branded.
Think about how it looks both in 2d format such as in a billboard, uniform, or on a screen and in 3d format as retail signage that could even be backlit or made of different materials such as brushed aluminum combined with some painted elements or letters.