Desirably, my logo should give an “inspiring Japanese feeling” to my customers. That is a logo that clearly characterises the Japanese culture, however, in a way that highlights its uniqueness, awaking curiosity and interest to the customers, urging them to know more about it.
Colour: Preferably, I would like to use only two or three colours for words and graphics. The background colour should be either white, black, dark grey, or pale grey. If possible, bright and pop colours should be avoided. Instead, I prefer classic, authentic and sophisticated colours.
Style: I have some ideas as for the style of my logo.
First, I think using the image of Jinriki-sha(the first picture from my attachments), which is a man-powered vehicle in my logo may be a good idea.
It has a strong association to the ancient Japanese culture, since it was used before automobiles were widely used in Japan.
Nowadays, we can still see them in some of the most traditional places in Japan like Kyoto.
The driver, which pulls the buckboard with their hands and feet, can not only be a symbol of guidance but also of strength. Moreover, the buckboards seat is not so shaky and is very comfortable, feeling almost like a sofa and hence, symbolising comfort and reliability during the trip.
Second, it would also be nice if the logo could adopt a more authentic and classical image like the second picture from my attachments. The image shows a cavalry from the old era in China. But, what I personally like most about it is its heroic posture, which awakens a sense of strength, flexibility, confidence, reliability and efficiency.
Font: Preferably, I would like the use of a font which is simple and easy to read, however, with a sophisticated character, thin and flowing line.
Please see my images of font pictures which I chose.