•Values, feelings and messages you want the design to communicate
Strong commitment to representing all county communities and building effective partnerships in our quest to attract key employers to our area. Respectful of all cultures and maintaining highest levels of integrity, sincerity.
•Goals you want the design to achieve
Striking visual impact reflecting action and success. A striking image of confidence for locating in Lee County. Adjectives conveyed in logo/identity: World Class, Forward-thinking, Successful, Welcoming, Progressive, Dynamic. Our new logo will be the cornerstone of a complete rebranding of our group.
•Specific ideas and imagery
Simple is best. We would like to have a design element that we could brand. Our name is both abbreviated, LCEDG and spelled out, Lee County Economic Development Group depending on the usage.
•Examples of other designs we do and don’t like
Like Apple, Target, AT&T and FEDEX, Audi, Mercedes emblems.
Examples of logos we do not like: The existing LCEDG logo
•What we need to receive from the designer.
Unique, memorable, clean design. Clear image of integrity that gets results.
Despite our specific directions if you have a thought or design that goes a different direction we encourage you to submit the design for review. We’re going into this process with an open mind and encourage creativity.