Our Company is based in Berlin, Germany but we want to educate people worldwide about altitude training. About its benefits, risks and the science behind it to help people reach their goals.
I would like to have a pictorial of what altitude training means and was thinking of a someone running up a mountain trail. Few thin lines, in black or with a little color.
The subtitle to the logo reads center for altitude training.
There are no mountains in Berlin, so we have to simulate the altitude conditions in a room 270 sq feet.
We have two main customers. The first are endurance athletes who want to use altitude training to improve their best times in a competition. (Everything from half-marathon to iron man on Hawaii)
The second are hikers who travel into the Andes, the himalaya or Kenya to go hiking for several weeks. They want to train with us to adapt to the low oxygen they will encounter during the trip.
Both Groups are committed and goal oriented, slightly older (30+), they are looking for quality and want to trust us that we can help them reach their goals. They are serious about the results and want to have fun on the way. Because they do these things in their free time. Especially for the runners I am not looking for the olympic athletes but for the people who enjoy running and want to have better results in a competition.