Betasab reimagines and recreates the family unit - we'd like the logo to reflect this by being simple, creative and fresh.
In Amharic (the language spoken in Ethiopia) Betasab literally translates to 'house of people' and is synonymous with 'family.'
The logo should reflect happiness and positivity (though not necessarily fun, as the reality of the issue is rather severe). Typically the team hasn't responded well to logos that appear cartoon-y.
We view the Betasab family as all-inclusive; the Betasab community is not only those that it serves, but its volunteers and donors as well... Even its logo designers!
What does Betasab stand for?
Community / Compassion / Empowerment / Security / Hope-positivity-cheerfulness / Women and Children
What do we want the brand to convey?
- We want people to be drawn in, and invited to participate in the Betasab family
- Positivity and cheerfulness
- Empowering to the community it serves, as well as volunteers and donors
- A fresh outlook on family and community
See our current website / Facebook: