You are active, bright and open for innovations in life. It is important for you how you look like and who you are. You dedicate yourself to job, you make fitness, eat healthy food, you buy trendy clothes and like to travel to fill your day life with colors and impressions.
The market offers so many possibilities in fitness, fashion shopping and food.
But when it comes to home and bed time?
You put on pyjama......Uoops...Most of them are so boring and outdated. And it’s also not easy to find them...The quality is not good either
We want everyone to feel joy and happiness from the moment you are planning to go to bed till the wake up moment, and this is at least 7 hours a day, by making pyjama differently. We make Happy Pijama.
Organic cotton with funny funcky patterns, unisex
Target audience: Men and women 25-45 y.o.
He is confident, successful in his life, may have a serious job, but still want sometimes to feel like a boy, being fun and playfull.
She is successful, confident and does not need to prove to anyone how good she is. She is not afraid to be funny and playfull, she likes borrowing clothes from her boyfriend/husband to feel like a kid.
They are both are sporty, fun and despite of being serious professionally and they like to be like kids sometimes and they like to fell their life with joy and happiness. They may have children and they all like playing and discovering world together.
They are brave to experiment and never bothered of opinions of others because they are just confident and happy
Brand Character: Joyful, happy, confident, funky, thoughtful, clean, invironomental. (see details in attached file)