First and foremost, 1M is creating a brand:
-one that is youthful with big dreams
-one that loves the retro look
-one that appeals to 18-26 year old students & college educated professionals
To kickstart the brand, we are designing a tee shirt to rally young Americans to get out and vote. Time to come out of the wood works, have an opinion and show the F up!
Our tees will be on red (Rep), blue (Dem) or gray (Neutral) colors to rep with swagger during the upcoming general election.
1M? Oh yea, that's the ONE MILLION people we're going to impact! We're talking about the hipsters, the frat boys, the quiet cute girl, the married couple with the perfect kid - EVERYONE.
We're going to double dip here and get a little greedy on the product. Frugal, greedy or however you want to see it... we're going to give you the opportunity create both our company logo AND the centerpiece of our shirt. 2 birds. 1 logo. (no actual birds please...we should've cleared that one up earlier).