Walker & Campbell Optometrists is an opticians practice based in Burnham. Walker & Campbell is a independent practice that has been in Burnham since 1987. It has a reputation for excellent service, friendliness and excellence. It is a trusted brand.
Walker and Campbell would like to evolve their brand, modernising the brand mark. This will consist of using the letters "W & C" as the main brand identity, with the full business name, 'Walker & Campbell Optometrists' positioned as a strapline.
Currently the logo is written in full, in serif font, with a large ampersand (&) in the middle (see attached file). The brief is to modernise this look, whilst retaining the following values:
I believe this can be done by modernising the serif font and the ampersand, as well as using a range of traditional colours which do not look dated (Burgundy / Blue / Deep Green etc).