We want a logo for this internal employee program that is aligned with our company brand guidelines. See attached.
We want the logo to be modern and catchy for employees, so it is recognizable and memorable. We also want it to be clean and simple -- as a sub-logo within our generic pharmaceutical organization, we want it to compliment vs. take over our nearly 100 year-old company logo.
I included a non-designed mock up logo that I created -- I like the way the G&W Laboratories company name is part of the Me @ Work logo. (That's just an example of one concept that we explored. -- that's all)
We have been exploring but yet to define how we will use the arrows from our logo in our other materials. That said, if there's a way to incorporate an arrow into this logo, that could be cool. (I am not a huge fan of our current arrows in our logo--that's a disclaimer and warning. They're too chunky and dated to me)
As part of this program, we have a landing page with limited creative or design opportunities-- however, we do have to provide a specifics on a background color, border color, etc. See attached. (notice the visual is just an example of what we will need to provide for Me @ Work landing page.) Any guidance on that once the logo is final would be appreciated.