The logo will be used on business cards, press releases, website, social media and other communication channels.
Expat Explorers’ mission:
To encourage families to broaden their travel horizons by providing insight into researched destinations.
Expat Explorers’ philosophy:
As travellers we revolve around the world. The world doesn’t revolve around us. The world is a jigsaw and through travel we can explore and discover what the individual pieces look like. We are a part of the jigsaw.
The ident should be able to stand-alone. Ideas: turning the “X” into an ident e.g. jigsaw puzzle piece, finger post, interlocking coffee rings, something linked to pens, writing, compass. I'm not wedded to these ideas - just thinking out loud! Looking for something fresh and funky with a clever ident.
Looking at the logo examples above:
Expat Explorers logo: I really like this idea, with the x as a jigsaw piece, but a little too corporate and needs to be simplified.
Swan Song Society logo: Really like the clever ident
One Boutique: Really like the funky font.