Thank you for the opportunity presenting our new store and working with you towards creating a great logo / brand.
EVELLON is a close to Nashville, Tennessee based new Retro-Country inspired cozy upscale fashion boutique, selling trendy woman's clothing. Our store was founded in the beliefs, that all women should be able to look and feel confident in their everyday lives and special occasions, without spending a fortune on a new outfit. EVELLON is mainly focused on dresses inspired by a retro-country style. All items are the second time around without being the typical consignment. We personally embrace every aspect living on the countryside without losing side for trendy fashion styles. We are spending hours of time searching for "that" unique piece at flea markets, estate sales or even thrift stores. We love the floral dresses of the 80s and 90s combined with boots of all kinds, accessories and create for every woman their unique country-retro style. We also adore the dresses out of the 50s, 60s or 70s. It's our pleasure making these beautiful pieces just one of a kind. Our vision is, to give already retro fashion a new face, creating an eco-friendly environment with giving existing fashion a new chance, unite it with new items and styles and make it très chic for all woman and every occasion. Only because something is “old”, it doesn't mean it’s "old fashioned". Woman who purchase at EVELLON are feminine and feminists. They are romantic, old souls in the modern world which honor and respect the past. They have their own style and embrace mixing styles and time periods. They know what they like and they are. They are just” retro-tastic”.
Our new logo should unify the country side aspect as well as the retro side. It should have a feminine aspect, playful but still sophisticated. Some samples of what we like, are attached. Plese DON’T copy these examples, feel free to play with your creativity.
Thanks a lot for reading and good luck with the contest. We are excited to see your first drafts.