Logo Design Brief
Essential Style Consulting
Who am I:
Convey why my age and experience with fashion brings such a great value and relatability to my business. One paragraph is enough
I am a very young 57 years old, but my maturity, positive upbeat personality and fashion experience gives me an edge over my competitors. I love helping women feel their best and I’m thrilled every time I help a client transform into a more confident and stylish woman.
I've always had a passion for fashion! Growing up in a household with 3 older sisters and my mother, who were all fashion crazy, we'd spend hours trying on and swapping clothes. I worked in fashion as a teen in my small town's premier clothing boutique, and I've also worked at a few boutiques here in Calgary. I even had my own home-based clothing business for a few years.
About my Company
What I do
My company name is: Essential Style Consulting
My Slogan: Radiate flair & confidence
I want my slogan to be part of my logo but with the option of removing it if possible.
I have a small home-based business where I provide Style and Colour Consultations as well as Closet Edit and Shopping Services. Eventually I will probably do public speaking on styling and perhaps sell skin care and makeup.
I am certified as a Style File Stylist. This system produces an individualized Style File Wallet for the client that contains her most flattering colours and style advice to dress their body type and silhouette. I only style women. This is the Style File website (https://stylefilesystem.com/about/)
My Unique Offering
My enthusiasm makes me extremely relatable and puts the client at ease instantly. All my clients enjoy learning about their personalized Style and are always excited about their Style File.
11 things about my target audience and why they would hire me:
2. Age 40-75
3. Is looking after herself now that kids are grown/gone
4. Divorced, widowed, single
5. Starting to date again
6. Has gained weight
7. Has never had her colours done
8. Knows she needs help with style
9. Is self-conscious about her looks
10. Is starting a new job-needs a new wardrobe
11. Is retiring/retired