We have launched this contest looking for a great idea for the new logo of our client “Ensō Mood”, a new brand that will be soon in the swiss market, and since the company will be looking to expand, there will be an international spot for it. We are looking for a very original and stylish logo, a logo full of personality and meaning, a logo that will be placed on all products (mainly clothing) and that buyers will be happy to wear, will be proud and feel trendy with them; after this contest we’ll be launching another 2 contests, for another 2 new brands so if we find in you the creative graphic designer that we are looking for, we’ll invite you directly to the next 2 contests; here what the new business of our client is about:
Name of the company:
The meaning of “Ensō Mood”:
Ensō, which is the main word of the naming, by definition means and symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterised by a minimalism born of Japanese aesthetics; more info on https://en.wikipedia.org/wiki/Ens%C5%8D
We put together these 2 concepts with the idea of telling our target market that “Ensō Mood” means enlightenment on whatever they do, that they’ll find their inner Ensō with our garments/clothing/products and that will change their MOOD, they’ll get into the “Ensō Mood”
What our client does:
We are talking about a new swiss brand that will offer mainly casual clothing (some casual-sportive lines too), but also will have on their collection some other items such trendy products, trendy gifts and so decorative items; there will be also a collection of body oils, teas, body creams and so on, but mainly the brand is about casual clothing. Natural and eco materials will b e used.
For now the line/brand will be launch in Switzerland, and will be sold by a shop within a wellness center, however, at the same time we’ll launch an e-commerce where we’ll sell the products too, and since we are looking to reach other markets in Europe and around the world, we are looking for a great catchy logo that can helps us to penetrate the market in the best of the ways.
KEYWORDS / Main concepts to work around or fusion them or based on:
Women 55%, Men 45%. Middle-high class. 20-60 years old, however there will be also a kids line. As mentioned, for now we’ll start in the Swiss market but then we’ll go international.
>Easy to recognise, even with the logotype only (i mean, without the company name)
>The logo will be used on the clothing labels and so as main visible brand on them; also on labels, packaging and others on the trendy products.
>Highlight the “Ensō” word which has all the meaning about this brand; the mood is all about “Ensō”…
>Big impact on the graphic part that will complete the company name
>Looking for a great punch
>No “cheesy” logos
>Very linked to the main concepts/keywords
>Only creative logos
>A logo that can be used on any background
>Different colours options
THE FONT WORK WILL BE HIGHLY IMPORTANT, WE’LL NEED A CUSTOM MADE FONT THAT CAN PUT TOGETHER THE IDEAS, A FONT THAT BY ITSELF CAN CREATE THE BRAND ITSELF; VERY IMPORTANT THE ACTUAL WORD MARK.
>Original font, ONLY original fonts
>The font on the company name will be highly important
>Easy to read
>Modern and stylish
>We need to see different solutions for the font
>You can play around with the 2 words on the name, with the “ō”; separated, together, different font styles and so on.
>You can propose also an option with the word “Concept” as tagline; example:
We are looking forward, hoping we’ll find in you the creative graphic designer that we need for this contests and the other 2!!
Feel free to ask if you have any questions!!!